Agenda

AGENDA AT A GLANCE: Key sessions

World Rice Trade Outlook 2010: Getting past the 2009 hangover

• What happened between 2008 and 2009?
• Key features of the trade in 2009: The Rice trade during a period of global crisis
• What can be expected in 2010?
• Drivers of 2010: what should industry participants look for in 2010?
• Outlook 2010

Session I: Philippines Rice Outlook

Understand the ins and outs of the world's largest rice importer, and importing country that also produces an impressive amount of rice

Session II: World Rice Production, and Export Availability

Updates from the Big 5 Rice Exporting Origins; Thailand, Vietnam, Pakistan, India and USA

Session III: Emerging Rice Exporters and Their Impact on the Global Rice Trade

Analyse the potential and impact Cambodia and Myanmar have made and the potential offered by two of the fastest growing and yet inconsistent rice exporters. 2008 has already seen these market make big strides.

Session IV: Rice Markets at Destination - what do key importers have to say?

Arguably the most important session, about a demand that has had a slow start in 2008, deals with inventory, domestic production increases as well as new challenges from development and a new regime in prices.

Session V: Rice Market Verticals & Specialty Markets in Focus

2008-2009 was a market that revealed the cracks within the rice industry, including price elasticity (and inelasticity) and the fact that rice cannot be considered a generic commodity as verticals within rice, revealed a life of their own, special strengths and depth of buying and the ability to ride out even the worst of economic environment to reveal opportunities and profits.

Session VI: Rice Trade Outlook 2010

Just how has the trade coped with the ups and downs of markets between 2007 and 2009? From a past of stable prices offering 5$ per metric ton moves in price at maximum per week, to a 2009 market that has often seen price moves of up to $50 per metric ton. Add a global financial crisis, an inventory hangover from 2008 and a spectacular collapse in freight markets and one can see that change was the only constant.

What happened? Could it happen again? Most importantly, how is the trade positioned for the future?

DAY ONE

27 OCTOBER 2009: 1630hrs to 1900hrs

The Rice Trader welcomes all attendees to start the event on the right foot, with an evening of networking with fellow delegates, an opportunity for the "early" birds of the conference to receive updates, meet speakers, sponsors, VIPs and fellow delegates during the conference welcome reception.

DAY ONE: 28 OCTOBER 2009

Opening ceremony

Session I: Philippines Rice Outlook

The most authoritative and comprehensive look at rice in the Philippines, from production, production outlook, import as well as the role of the private sector and retailer in this vast network of industry participants who keep the nation fed. Concerns and the challenges ahead will dominate proceedings as the Philippines works to feed her growing population, raise yields, develop strong partnerships with suppliers (and origins) and build the necessary foundations for food security.

Session II: World Rice Production, and Export Availability (Part I)
Updates from Key Rice Exporting Origins
Emerging producers with an ambition to export
Can rice production from non-traditional markets pave the way for future stability of supply?

Session II: World Rice Production, and Export Availability (Part II)
South Asia & the Americas

DAY TWO: 29 OCTOBER 2009

Session III: Emerging Rice Exporters and Their Impact on the Global Rice Trade
2008 revealed a glimpse of the potential and possibilities of rice from Myanmar and Cambodia making an entry into global rice markets. Myanmar stormed into markets early in 2009 to dominate sales to West Africa, while Cambodia always had a good production that entered Thailand and Vietnam, but started to develop her own milling capacity and export channels to some high value European markets. The potential is clear, the question is, how will these markets perform in coming years?

Emerging Exporters Focus

Session IV: Rice Markets at Destination - what do key importers have to say?

*Concerns of the importer

*Production increases at destinations and sustainability

*What can be expected in the year ahead?

Session V: Rice Market Verticals & Specialty Markets in Focus
2008-2009 was a market that revealed the cracks within the rice industry, including price elasticity (and inelasticity) and the fact that rice cannot be considered a generic commodity as verticals within rice, revealed a life of their own, special strengths and depth of buying and the ability to ride out even the worst of economic environment to reveal opportunities and profits.

Session VI: Rice Trade Outlook 2010
Just how has the trade coped with the ups and downs of markets between 2007 and 2009? From a past of stable prices offering 5$ per metric ton moves in price at maximum per week, to a 2009 market that has often seen price moves of up to $50 per metric ton. Add a global financial crisis, an inventory hangover from 2008 and a spectacular collapse in freight markets and one can see that change was the only constant.
What happened? Could it happen again? Most importantly, how is the trade positioned for the future?